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eToys Direct, Inc. owns and operates the eToys web site. eToys Direct, Inc. began in the early days of online shopping as a tiny start-up called Brainplay.com. Their early success caught the attention of
some big retailers. In 1999, they formed a joint venture with Consolidated Stores, Inc., then the parent company of KB Toys. They launched the new KBtoys.com web site in June of 1999, and their staff worked non-stop to get it ready for the holiday rush. That
year, Media Metrix, Inc. ranked KBtoys.com the 12th-most visited site during the season. And the Wall Street Journal named us the best overall toy retailer.
The online retailing landscape changed dramatically during 2001 and they acquired most of the assets of their former competitor, eToys, including its high-tech warehouse. Since that time, they have used the Blairs, Virginia facility as their primary fulfillment
center. They still operate the KBtoys.com website under a long term licensing agreement though they separated from them in 2004.
At eToys.com you'll discover thousands of popular toys, video games and Kid's Board Games, as well as, entire departments dedicated to learning toys,
Children's Books and Baby items
and a
unique
selection
of
hard-to-find
specialty
toys.
Shop by
age or
browse
by
category,
character
or
brand
to find
the
perfect
gift.
eToys deliver's directly to your home, or to loved ones across the country. They can even wrap your gifts for you. |
