Paiva is a unique, inspiring, premium
athletic store created exclusively for active women who demand an
elevated level of service and style. It offers an integrated
presentation of branded and private label apparel and accessories,
as well as branded footwear blending performance with style to fit
her active lifestyle.
Late in 2005, parent company The Finish Line, Inc. announced the
startup of an upscale women's chain, called Paiva (pronounced pie-vah).
Paiva refers to a sun diety, meaning "of the light." Light is a
source of energy and strength, as fitness is a source of energy
and strength for the active woman.
