Fossil was founded in 1984 and was
the first American brand to bring value and style to the watch
category transforming the concept of timekeeping from the merely
functional to chic and stylish must-haves for the wrist.
Influenced by and incorporating a fifties Americana design into
the brand image in an attempt to target value driven consumers,
Fossil's concept paid off and the Company quickly emerged as the
leader of a growing industry.
Fossil's principal offerings include an extensive line of fashion
watches sold under the Company's proprietary and licensed brands.
The Company also offers complementary lines of small leather
goods, belts, handbags, sunglasses, jewelry and apparel. The
Company's products are sold in department stores and specialty
retail stores in over 90 countries around the world, in addition
to the Company's e-commerce website at
www.fossil.com.
