Isabella was started in 1995 by two friends, Ann Ruethling and Patti Pitcher, women who were firmly committed to their own spiritual journeys. As they grew older, both Ann and Patti realized how limited the spiritual messages of
their childhood were. In time, they were drawn to explore a spirituality that encourages their wholeness as women, a spirituality that includes the body, the senses, the grace and illumination possible in the midst of the everyday moments of life. Through their own study
and with the help of Spirit, they came to see a new vision of spirituality. This vision is one that embraces both the Feminine and Masculine aspects of the Divine. It offers an open-ended opportunity for the explorations of the many parts of ourselves.
Their customers are encouraged to seek beauty and meaning in every part of their lives, and to have the courage to reclaim the lost pieces of their soul. They are encouraged to heal their bodies, their psyches and emotions, and to slow down enough to make room to listen to
the small inner urgings of Spirit. Their purpose is both to educate and to encourage. They sell items that honor the spiritual path of growth and encourage us all to renew our deep inner connections and embrace a true reverence for life.