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ShoppersChoice originally opened in 1998 as The Grill Store &
More, an actual brick and mortar store, in Baton Rouge, Louisiana.
Owners Michael and Ladina Hackley started the business from
scratch and worked it for the first year by themselves 7 days a
week. By 2000, the business had expanded to two stores in Baton
Rouge, and a franchise location in New Orleans. They were still
looking to expand, but seemed to have tapped the Louisiana market,
and so looked to the internet for added revenues.
They launched our first website, www.thegrillstoreandmore.com, in
2001 with 7000 products and several other websites thereafter. By
2004 their product offering went far beyond grills, so they
changed their official name to ShoppersChoice.com. A large part of
this name change was to build an entirely new site that would have
the capacity to become an online superstore that still offered
exceptional customer service with over 2 million products. In 2005
Internet Retailer magazine listed us in the top 400 of all
websites, and we were ranked as the 7th fastest growing ecommerce
site in the United States. ShoppersChoice is gradually increasing
their product selection and plan to have over 10 million products.
They are constantly working to make your experience with them the
easiest, and most enjoyable in the online marketplace.
More Store
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