Create a 'Scent-sation' With Fragrance
(NewsUSA) - Looking for a special gift for mom that fits
her style?
Fragrance is always a gift that's sure to please, but picking the perfect scent
can be tricky. If she's worn the same scent for years, it's easy to go with the tried and true. But
it may be time to introduce her to a new intoxicating elixir.
"No one likes to be thought
of as totally predictable and set in their ways,'' says Melissa Milrad Goldstein, senior fashion
and beauty editor of Better Homes and Gardens. "Even if she's worn the same perfume for years, it
may be time to captivate her senses with something new."
If moving into the realm of
newness seems more like a recipe for disaster rather than success, take heart. According to Karyn
Khoury, senior vice president for corporate fragrance development worldwide of the Estée
Lauder Companies, giving someone a fragrance she will truly love is not as difficult as it may
seem.
"Taking into account your mother's style, where she likes to travel, her favorite
foods, colors and flowers, the scent she wears now, as well as her personality, can all give you a
pretty accurate picture of what she'll want to wear over and over again," she says.
But
you can "cheat" a bit by giving her something that is both old and new. Here are some
tips:
* Experiment with new forms of fragrance. Go beyond the traditional and surprise mom
with an unexpected form of her favorite fragrance. It's not just about scented body lotions and
bath gels anymore; there are new, modern forms of fragrance that will capture her senses. Pleasures
Precious Drops by Estée Lauder, for example, is a lightweight silky serum that dries to a
satiny feel after being dabbed onto skin with a wand applicator.
* Choose a variation on
a theme. For the mom who likes to switch it up but stays true to certain fragrance families, a new
twist on an old favorite may be the way to go. For example, Estée Lauder's new Beautiful
Love was inspired by the voluptuous florals in the original classic Beautiful, but the notes were
adapted to leave a creamier, more sensuous impression.
If flying "fragrance blind" still
seems like a bad idea, never fear. It's unlikely you'll make a mistake.
"The beauty of
fragrance is that by changing it, women can express different moods and the different sides of
themselves," Khoury says.
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